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Mothercare in Australia

Born almost 50 years ago this iconic multi-channel retailer and unrivalled parenting authority is changing the face of shopping for parents-to-be and parents alike. Setting a new benchmark in both quality service and products that have never previously been available in Australia, Mothercare will excite shoppers.

"As an industry leader Mothercare will revolutionise the way Australian parents shop, be it instore, or on-line, shopping for children is about to change," said Brent Dennison, CEO of Mothercare Australia. 

Mothercare provides a one-stop-shop for all parenting needs, not only stocking an incomparable range of innovative and high-quality products, but a selected range of services*. Mothercare employs people who are knowledgeable about parenting and nurturing, and passionate about assisting customers.

As an industry leader, Mothercare retains the highest customer recognition of any brand in the UK market with over 90% of newly-pregnant women shopping with them. Our one-stop-shop experience and service provides confidence shopping for (and with!) children easier.

What can you expect when you're expecting at Mothercare?
  • Home and travel – whether out and about or at home,  Mothercare has every aspect covered – a range of innovative Mothercare pushchairs
  • Maternity Wear - Expectant mothers will enjoy the M2B maternity collection – a stylish capsule collection at affordable prices
  • Fashion and Educational Toys - A complete range of babies and kids fashion and toys – from newborn to 8 years old
  • Experienced and passionate staff focused on delivering the right products to suit each individual customer
  • In store midwives to help provide advice, answers and support to customers throughout their pregnancy and after

 

More information:
Headline Group Limited has merged its giftware division with Kids Central and ELC Toys (The Early Learning Centre), to bring Mothercare to Australia. ELC Toys and Mothercare are recognized as two of the strongest global parenting brands.